Yodel Down Under! » Yahoo!7 Mail http://www.y7blog.com/y7blog Thu, 21 Oct 2010 23:28:39 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 Ladyboys and Ferrets http://www.y7blog.com/y7blog/2009/05/18/ladyboys-and-ferrets/ http://www.y7blog.com/y7blog/2009/05/18/ladyboys-and-ferrets/#comments Mon, 18 May 2009 05:49:43 +0000 Yahoo!7 http://www.y7blog.com/y7blog/?p=49

Back by popular demand, we have started airing the “Lady Boy” and “Losing Lincoln” TV ads promoting our world-leading Yahoo! Mail features.

“Lady Boy” follows the plight of an Australian man who faces marital issues due to an unexpected spam email. “Losing Lincoln” demonstrates how a full inbox can lead to an empty, lonely life.

The ads will run across Channel Seven and the Yahoo!7 network and are all about being cheeky and fun. They show everyday Australians facing some life challenges as a result of having an inferior web mail product. We got such great feedback about this campaign from people both here in Australia, and internationally, that we thought it was too good to stay sitting in the top drawer. I hope you enjoy the ads and give Yahoo! Mail a go.

Harry Burt
General Manager, Marketing

]]> http://www.y7blog.com/y7blog/2009/05/18/ladyboys-and-ferrets/feed/ 0 My iPhone and Yahoo! Messenger http://www.y7blog.com/y7blog/2009/05/07/my-iphone-and-yahoo-messenger/ http://www.y7blog.com/y7blog/2009/05/07/my-iphone-and-yahoo-messenger/#comments Thu, 07 May 2009 01:56:12 +0000 Yahoo!7 http://www.y7blog.com/y7blog/?p=14 When I first arrived in Australia I was given a prepaid very low tech Nokia, while the phone was nothing to look at it made up 10-fold in functionality, it made calls, sent texts, and even had a torch… quite handy when you don’t know where you are in the dark. I also enjoyed the retro chic that came with it.
Yahoo! Messenger for the iPhone
Anyway two weeks ago I decided it was about time I got with the program and despite the ridiculous data charges in this country I went out and bought myself an iPhone. There’s not a lot of bad things I can say about the iPhone, unwrapping the beast felt like a guilty pleasure, the lack of instructions confused me for 10 minutes, my chubby fingers were not nimble enough for the keyboard and it didn’t come with a torch, although apparently there’s an app for that.

There’s plenty of good things to say about the iPhone but today I’m going to concentrate on how well integrated the iPhone is with Yahoo! For starters the phones default apps include stocks and weather from Yahoo! and search was defaulted to Yahoo! I’ve since synced my Yahoo! Address book with the iPhone, push my Yahoo! Mail accounts in perfect unison, downloaded the Inquisitor search application and have fallen in love with the Yahoo! Messenger app.

The Yahoo! Messenger app is pretty much perfect, the design and functionality is very much like the latest download version and has all our favourite emoticons. I actually prefer the way each message is displayed on the iPhone version and its ingenious to be able to take a photo and instantly share that with your messenger friends so cool B-) I’d tweak it to allow interoperability with MSN Messenger and maybe free voice over wifi/3G and it’s a crying shame that the SMS business model in Australia doesn’t allow us to offer free texts to our Aussie users.

This video provides a great demonstration of the application take a look, download the app from iTunes and let us know what you think :)

Have a great weekend
Morgan

Yahoo!7 head of communications and community

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